Design has become a game changer in Silicon Valley. Last year, John Maeda joined KPCB as the firm’s first Design Partner, joining from his role as the President of the Rhode Island School of Design. Now, in his inaugural #DesignInTech Report, Maeda highlights the rising importance of design in the entrepreneurial ecosystem. Drawing on extensive research and his own conversations with hundreds of designers, Maeda examines the intersection of design, business, and technology. The report covers trends ranging from the record amounts of funding flowing into design-led startups to M&A activity with major tech corporations. Beyond designers and technologists, the report will appeal to a broad audience. For all of us who use a computer or mobile device, great design is changing how we live and work. This report helps explain why.
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