Mobile Apps: User Growth, Engagement, & Retention

KPCB Partner Shabih Rizvi hosted several portfolio company CEOs for a discussion on how to attract users to your apps, make them more engaging and retain users. His panel included Kamo Asatryan, co-founder and CEO of Primer; Andrew First, co-founder and CTO of leanplum; Ankit Jain, VP product, SimilarWeb. The panel discussed how developers and businesses should think about growth, onboarding users and user retention, how to evaluate the behavior of the most engaged users compared to the least engaged users, and how to think about the lifetime value of users.