Granola: Putting Your Company’s Context to Work

Every company runs on conversations. The most important decisions, the richest customer insights, the real pulse of an organization, all live in meetings, not documents. Yet until now, that conversational context has been fleeting: discussed once, half-remembered, rarely captured in a form that’s actually useful. And the problem scales with the company: more meetings, more context lost, more decisions made without the full picture.

Granola has built the system of record for conversational context. It starts as an elegantly simple notepad: you jot rough notes during a meeting, Granola transcribes what’s said, then enhances your notes with the full context of the conversation. No awkward bot joining your Zoom. No friction. It works across Zoom, Google Meet, Teams, in-person meetings on iPhone, and phone calls. The result is that people actually use it, not because they’re told to, but because it makes them better at their jobs.

Granola has earned its way into some of the most innovative companies in the world. Teams at Asana, Vanta, Gusto, Thumbtack, Cursor, and Lovable rely on it daily, and what started as a personal productivity tool is quickly becoming company-wide infrastructure.

But Granola doesn’t just capture context, it activates it. Spaces let teams organize and share meeting notes with granular access controls, so a sales leader can ask “why are we losing deals?” and get answers grounded in what prospects actually said, with source-linked citations. Granola is now an official connector in Claude, ChatGPT, Figma Make, Lovable, Replit, and a growing list of AI platforms, meaning your AI tools finally know what’s actually happening at your company in real time. This is the critical unlock: conversations become a living, queryable knowledge layer that powers everything from CRM updates to product roadmap decisions.

Chris, Sam, and the team have built a product that feels inevitable, the rare combination of craft and utility that earns daily use. We’re proud to partner with them as they build the context layer for every company.