What is the ROI of building a brand? In this video from KPCB’s recent CEO Workshop, KPCB Marketing and Communications Partner Christina Lee moderates a panel with Facebook CMO Gary Briggs, Slack CMO Bill Macaitis, and Zynga CMO Jennifer Nuckles on the importance of brand-building for early-stage startups. They discuss how startups can optimize marketing ROI if they align their growth and brand teams, listen to user feedback and engagement metrics, and hire the right marketing talent early on.
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