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Episode 30: Forging Positive Sales Cultures with Box CRO Mark Wayland

with Joubin Mirzadegan and Mark Wayland

As Chief Revenue Officer of cloud content management and file sharing company Box, Mark Wayland and his team have taken on a “land, adopt, and expand” business model to attract new buyers across various industries and locations.

This strategy seems to be paying off — according to Box, 68% of the Fortune 500 currently use the SaaS company’s products.

On today’s episode of Go To Market Grit, Joubin and Mark talk more about Box’s go-to-market strategy, as well as the importance of learning from failure.