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Episode 7: Building an Effective Open Source Go to Market Strategy with Jeff Miller, CRO at Cockroach Labs

with Joubin Mirzadegan and Jeff Miller

In a study from Red Hat, 95 percent of respondents said open source was strategically important to their organization, while 77 percent agreed that open source will continue to grow. Yet, that doesn’t guarantee an easy sell. Selling open source software at the enterprise level requires an entirely different strategy than traditional software.

In Episode #7 of Go to Market Grit, we turned to open source sales expert Jeff Miller and discuss how open source sales teams can build and execute effective go to market strategies.