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Episode 22: Exploring the Benefits of Data-Driven Sales with Clari CRO Kevin Knieriem

with Joubin Mirzadegan and Kevin Knieriem

No matter how advanced sales technology gets, it’s still imperative for Kevin Knieriem to listen to his gut intuition when it comes to making business choices. And for good reason — his “Spidey senses,” as he jokingly calls them, are always accurate.

But that doesn’t mean that artificial intelligence and advanced data analytics can’t help him and his team make better decisions. In fact, as Chief Revenue Officer of Clari, a company that makes software to help businesses visualize revenue operations, Kevin’s seen firsthand how getting a handle on data can make an organization thrive.

In this episode of Go to Market Grit, Joubin and Kevin talk about the various ways data analytics has changed sales as well as what Kevin looks for in new sales hires.