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Episode 29: From Gourmet to Fast-Food: How Dana Worth Built Impossible Foods’ Go-To-Market

with Joubin Mirzadegan and Dana Worth

Impossible Foods has a mission to eliminate the use of animals in the food system by 2035.

Feeling as though the company was “aligned with my own personal mission,” Dana Worth, former VP of Sales at Impossible Foods, joined the company in 2015 before it brought any of its plant-based meat products to market. Now, Dana has moved on from Impossible Foods, taking a position as SVP, Commercial at Plenty.

On this episode of Go to Market Grit, Joubin and Dana talk about how Impossible Foods’ go-to-market strategy changed as the company grew, as well as the company’s history.