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Episode 39: Combining Top-Down and Bottom-Up Sales Motions with GitHub SVP of Revenue Erica Anderson

with Joubin Mirzadegan and Erica Anderson

Erica Anderson had never carried a bag before she was promoted to Vice President of Worldwide Sales at GitHub in 2019.

With a successful career as a sales operations leader under her belt, Erica has since been promoted twice at GitHub — most recently to Senior Vice President of Revenue.

On this week’s episode of Go to Market Grit, Joubin and Erica talk about the lessons Erica has learned about leadership throughout her career and the combined bottom-up and top-down selling approach of GitHub.