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Episode 40: Establishing a Compelling Company Vision with Sprout Social President Ryan Barretto

with Joubin Mirzadegan and Ryan Barretto

Listen on: SpotifyApple

Ryan Barretto knows all about what it takes to successfully scale a business.

After an impressive 10-year career in sales leadership roles at Salesforce, Ryan took a role as SVP of Global Sales at Sprout Social — a business creating social media management tools — where he helped grow the company from $30 million in revenue to $150 million.

Now, one IPO later, Ryan is President of Sprout Social — and, also, today’s guest on Go To Market Grit! On this episode, Joubin and Ryan discuss Sprout Social’s content-led inbound lead generation engine, as well as the importance of delivering a compelling company vision as a leader.