Freight and mobility underpin the physical economy — a significant portion of our GDP that defines decades of human progress and includes industries like commerce, construction, farming, and manufacturing. But companies in this space have long been underserved by technology.
Motive (fka KeepTruckin) was started in 2013 with a vision for injecting technology into the freight market and bringing it into the digital age. At the time, the fleet management systems serving our modern digital world were largely reliant on pen, paper, and phone calls. The archaic processes and absence of data were inefficient, and the lack of compliance was dangerous.
Motive was founded with a clear mission to empower the businesses that fuel our physical economy by improving efficiency, safety, and building business-critical products. Today, more than 120,000 businesses depend on Motive to keep their fleet safe and moving. Motive combines IoT hardware with AI-powered applications to automate vehicle management and equipment tracking, driver safety, compliance, maintenance, spend management, and more.
The company is doubling down on its vision, deepening AI and machine learning capabilities, and investing in financial services products for their customers to support spend management and overall business operations. Combining financial services with the Motive platform enables fleets to make smarter financial decisions and operate more effectively than they have before, creating a force multiplier.
Shoaib Makani had a bold vision for KeepTruckin in 2015 when I led the company’s Series A, and that vision has only become bolder. Motive has since grown into a category defining company with real revenue scale, multiple product lines, and tremendous positive impact on the businesses that leverage their products. We couldn’t be more thrilled to bring the band back together and co-lead Motive’s Series F as they continue on their mission to automate the physical economy.