Reevo: The intelligent revenue operating system

For decades, go-to-market teams have lived inside a maze of disconnected software. It started with digitizing the Rolodex, evolved into salesforce automation in the early ’90s, and then moved to the cloud with the rise of the Internet. That shift of bringing CRM online was the last true breakthrough.

In the twenty years since, we’ve added layer upon layer of point solutions, each solving a narrow problem but together creating a fragmented, bloated stack. What was once a system of record has become a system of friction. Every rep, marketer, and customer success manager knows the pain: manual data entry and a constant scramble to piece together what’s really happening across the funnel.

Despite billions invested in “rev tech,” the core experience has not fundamentally improved. AI is finally catalyzing a turning point.

When we met David Zhu, Cindy Hao, Curtis Tan, and Clement Fang, they had a clear vision for a system that doesn’t merely record activity, but interprets, connects, and acts on it. One that eliminates manual busywork, surfaces context automatically, and aligns every function around a single, intelligent source of truth. As experienced operators with shared experience at Doordash, the co-founders had lived the daily friction of scaling sales and marketing, and knew that rather than layering more complexity on top, they would need to build from the ground-up.

Our early conversations with the team reminded us of early conversations with the Rippling team and their vision for a unified employee system of record. With conviction that the Reevo co-founders had the ability to to build the most incredible technical team that would build for the wide surface area, it has been incredible to see what they’ve created in the last 18 months.

Today, we’re excited to introduce Reevo to the world — a truly AI-native GTM platform that unifies marketing, sales, and customer success into one operating system. We’re proud to co-lead their Series A and partner with the entire team as they lead the next true breakthrough.

ー Mamoon & Leigh Marie