This multimedia presentation co-authored by KPCB partners Matt Murphy and Mary Meeker outlines and analyzes the top 10 trends defining the current worldwide mobile Internet industry. A compelling blend of market data and meaningful insights, the presentation takes a close look at the dramatic shifts and powerful factors changing the face of mobile computing as platforms like the iPhone and Android hit critical mass. Matt and Mary pinpoint today’s most influential trends, from the phenomenal ramp-up of social networking, to the huge promise of mobile advertising, to the revolution in mobile commerce. This in-depth resource also includes a set of trend-watching tips for what the authors agree will be a fascinating decade ahead. View the full presentation to gain a deeper understanding of the impact of key trends on the mobile investing space.
Mobile Apps: User Growth, Engagement, & Retention
Panel discussion on user acquisition, engagement, and retention for mobile apps.